Craig Holland

Craig Holland

Senior Director, Urban Water, Global Cities

Craig is the senior director of urban water for TNC’s Global Cities program. Specializing in green infrastructure investment and deployment, Craig helped develop private financing mechanisms for Philadelphia’s Green City Clean Waters initiative and co-authored the National Resources Defense Council’s January 2013 report “Creating Clean Water Cash Flows: Developing Private Markets for Green Stormwater Infrastructure in Philadelphia.”

Craig is supporting the Conservancy’s innovative collaboration, announced by the White House in March 2016, with Prudential Financial and Encourage Capital to invest in the pilot venture District Stormwater LLC, which finances and builds green infrastructure for stormwater management in Washington, D.C. Craig has also provided technical assistance to communities contemplating changes to their land-use ordinances, building regulations, and stormwater rates. His recent projects include serving on a technical advisory committee within the City of Detroit that is tasked with the development of a new stormwater ordinance and related changes to the City’s building codes, as an advisor to NRDC and the NYU Stern Center for Sustainable Business in their work with NYC DEP to catalyze private property green infrastructure investment.

Craig has published articles for outlets including Environmental Finance, GreenBiz, the Climate Change Business Journal, and Storm Water Solutions. Previously he was director of operations for clean energy product manufacturer BioLite. He is a member of the Urban Land Institute and serves on its Responsible Property Investment Council and is a member of the Environmental Financial Advisory Board to the U.S. EPA, where he is co-chairing research on private investment in water quality projects on behalf of the Chesapeake Bay Program. Craig holds a BA with distinction from the University of Massachusetts, Amherst and an MS from Columbia University.



TNC Leverages Expertise to Advance Resilience and Green Infrastructure
Climate Change Business Journal
From big studies on how to protect New York’s vulnerable coastal neighborhoods, to small-town resilience workshops in New England, from building reefs on the Gulf Coast to aupporting new business models for green infrastructure, The Nature Conservancy is fostering knowledge, testing solutions and catalyzing investment and action for climate change resilience and adaptation.


IMG_2891Savings from Stormwater: How real estate developers can benefit from storm water credit purchases
Stormwater Solutions
Craig Holland & Jane Silfen
As of July 14, 2015, the revised regulation is fully in place, and private property developers now are required to bear some of the burden—and cost—of reducing storm water runoff into the waterbodies surrounding the District. DOEE also has implemented an innovative storm water credit trading program, however, which promises to provide financial benefit, design flexibility and community benefits to District-area property developers.


algaesignHow business can keep clean water flowing
Craig Holland, Director of Product Development
The vision of our collaboration is to empower cities to solve challenges of water pollution, drinking-water protection, air quality and climate resilience by drawing on a toolkit of natural infrastructure solutions and financing mechanisms that can drive those solutions at the lowest possible public cost.